In 2025 SprintRay launched MIDAS - A revolutionary 3D Printer designed to print individual dental crowns. My team and I were tasked with developing the design language for the campaign. My boss wanted to explore a "high tec and red" color theme, and I flushed out the rest. Drawing heavily from video games and other Sci-fi media I incorporated lots of glitches and UI embellishments, in order to create something that felt like we were stepping into the future of technology.

Some 3D shots were provided by our in house 3D modeler, others were created by me after I was provided with the .STL file.