In 2012 I tried my hand at producing electronic music, and I was soon obsessed with it. After a couple years of paying freelancers on Fiverr for cover art I decided that I wanted to be able to control and evolve the visual design without relying on anyone else - and thus was my first steps into the world of visual design.

I can't overstate how much I've learned from working on a personal artist brand for over a decade. I've evolved and distilled the brand over the course of a decade, ever inching closer to something that feels perfectly authentic and impactful. I've went from being scared of social media to consistently delivering engaging content.